Terms of Service

1. What we provide

We provide a managed lead engine: a landing page for a specific trade, the brand behind it, and the Meta advertising campaigns that feed it, run by us. We own the engine, the brand, the domain, the page and the advertising accounts. You are engaging us for the engine's output and our management of it, not acquiring any of those assets, and none of them transfer to you during or after the engagement.

An engine is used by one client at a time. While your engagement is live, no other business is put on your engine.

This does not grant you any exclusive right to an area, a postcode, a suburb or a region. We may run other engines covering the same places. The area you give us determines which engine you are placed on and how your campaigns are targeted, and nothing more.

2. Fees and advertising spend are separate

You make two payments, to two different parties.

Our service fee is paid to us, monthly in advance, through Stripe. It is $1,250 + GST per month on the Engine plan, or as agreed in writing on a Custom plan. It does not include any advertising spend.

Your advertising spend is paid by you directly to Meta Platforms. We grant you access to the Meta advertising account that runs your engine; you add your own payment card to that account; Meta charges that card for your campaigns at Meta's own prices. We do not receive, hold, invoice, front, mark up or take any commission on that money, and you can see every charge in your own Meta billing. The Engine plan requires a committed minimum advertising budget of $50 per day for the duration of each cycle.

The advertising account remains ours. Your access is granted for the duration of the engagement and is removed when it ends, at which point you remove your payment card from it.

3. What a lead is, and how it is made exclusive

A lead means a form submission containing a name and an Australian mobile number, captured with named consent to be contacted by one identified service business.

Before the form is shown to a visitor, that visitor is assigned to exactly one client, and that client's business name is written into the consent line. Every lead delivered to you is exclusive to you and named to you. It is delivered to no other business, and it is never resold.

Assignment is per person and permanent. Once a person has been assigned to a client, every later visit and submission by that person stays bound to the same client, including on our other engines. A person is never reassigned. Where the same person submits again within 30 days, the later submission is treated as a duplicate of the first and is delivered to that same client or not at all. It is never delivered to a different business.

4. What we guarantee

On the Engine plan, for each 30 day cycle, we guarantee that at least 10 quotes will be sent, totalling at least $100,000 in quoted value, against leads your engine delivered. If we miss either number, our service fee for that cycle is refunded to you in full. This applies to every cycle, not only the first. On a Custom plan the guaranteed figures are set out in your scope document and the remedy is the same.

A quote means a priced quote issued to a named homeowner through our dashboard, with a total value and a recorded send date. Quoted value is the sum of those totals. Only quotes against leads your engine delivered are counted. The cycle runs for 30 days from the day your advertising goes live, not from the day you paid.

The guarantee is conditional on the committed advertising budget remaining funded on your card for the cycle, on the advertising account and its campaigns, budgets, audiences and payment method not being paused, edited, restricted or unlinked by you, on leads being responded to, and on quotes being sent through our dashboard so they can be counted. If your card declines or Meta suspends delivery, the cycle is paused and resumes for its remaining days rather than failing.

We also guarantee that every lead delivered to you is exclusive to you and named to you, that assignment of a person to you is permanent as set out in section 3, that no other business is put on your engine while your engagement is live, and that your engine and its campaigns run for each period you have paid our fee for, provided your advertising budget is funded.

5. What we do not guarantee

We do not guarantee any cost per lead, cost per quote or cost per job; any number of leads; that any lead will answer; that any quote will be accepted; or any revenue, profit or other outcome. We do not guarantee any figure above the guaranteed figures in section 4. Volume and cost vary with the advertising auction, the season and market conditions.

6. Billing and refunds

Our service fee is billed month to month in advance through our payment processor, Stripe. We do not run a period that has not been paid for. Prices are shown exclusive of GST unless stated, and GST is added at checkout where applicable.

Our service fee is refunded where we miss the guarantee in section 4. Otherwise period fees are not refundable, except where a refund is required by law. Advertising spend is paid by you to Meta and is not ours to refund in any circumstance, including where we miss the guarantee.

7. Cancellation

You may cancel at any time before your next period begins, yourself. There is no lock in and no exit fee. Cancelling stops the next charge from us and does not refund the period you are in unless section 6 applies. Cancelling does not stop your advertising: Meta bills your card directly, so you must remove your payment card from the advertising account to stop your spend. On cancellation your engine is released and may be given to another business.

8. Acceptable use

You agree to contact homeowners only about the enquiry they submitted, to honour any request to stop contact, and to comply with the Spam Act, the Do Not Call Register and the Australian Privacy Principles.

9. Liability

To the extent permitted by law, our liability in connection with the service is limited to the fees paid for the affected billing cycle. Nothing in these terms excludes rights that cannot be excluded under the Australian Consumer Law.

10. Governing law

These terms are governed by the laws of Australia.

11. Contact

Questions about these terms go to contact@leadgenrentals.com.au.